S a n D i e g
o B i z M a r t
San Diego Business Directory
& City Guide - San Diego Internet Advertising & Promotion |
|
|
|
|
Ideas for Promoting Your
Business |
|
Marketing Tips and Ideas
Designing and Utilizing Web Page Ads.
BILLBOARD - WEB FLYER - WEB BROCHURE
|
Now you've built your Web Page! Why isn't the world
beating a path to your door? A Website isn't the end-all, be-all of marketing,
but...It is the most
powerful and least expensive marketing tool ever created. |
 |
Notice I said "TOOL?"
|
|
Marketing with Web Page(s)
|
|
 |
This is the
information age, and everyone wants to "know more". How do you get
"more information" out to the public at a price you can afford?
That's where your Web Page (Web Flyer, Billboard, or Web Brochure) comes in. |
|
Now for the "tool" part. The trick is to get
the public to come to your page, right? We take on half the battle by creating
metatags (keywords) from the keywords you have designated for your site. We then submit
them to the top search engines. This is not as simple as it sounds, since everyone
is competing to get the same keywords to come up first in a search. There are
"do's and don'ts" and legal "tricks of the trade" that we
employ. We submit our entire directory in this manner to increase the chances that a
"surfer" will find you. |
Thousands of visitors (potential customers) come directly
to our directory and type in the keyword(s) for the products or service they are
seeking. If your keywords match, you will come up, and they will be directed to your
Web Page or Website. If you have an Enhanced Listing, your chances are more than
doubled. |
Increasing your Web Page's Marketing Capabilities
WEB FLYER - BILLBOARD - WEB BROCHURE
|
The other half of the battle is up to you.
If you really want to increase your business, this is a must. |
If you have purchased a Billboard, Web Flyer, or Web Brochure,
your URL will be www.directoryname.com/biz/yourbizname/.
This URL can be used in your advertising to send customers to your site. A more
professional alternative is to purchase a Domain Name www.yourbizname.com
for your Flyer, Billboard or Brochure. (Contact us if you are interested in purchasing a
Domain Name for your Web Page).
Now that you have a Web Page & URL
or Domain Name... |
Plaster it everywhere you can! Put it on your business cards,
brochures, flyers, your Yellow Pages ad, magazine ads, TV ads, anywhere and everywhere you
advertise. Even magnetic signs on your car!
|
 |
|
If you have access to the Internet, find every
"free" area you can post your information to, referring them to your Web
Address.
Post ads to free classifieds, or very inexpensive classifieds both on the Internet and in
periodicals and newspapers.
An Example:
The largest selection of lamps
in San Diego!
See us at www.sandiegobizmart/go/yourbizname/OR BETTER YET
The largest
selection of lamps in San Diego!
www.YourDomain.com
Can you see how inexpensive it now is to post an
ad? You no longer have to cram all your information into an expensive ad. All
you have to do is make a short, powerful statement and direct the reader to the
rest of your information on your Web Page!
|
 |
Can't
afford color brochures? You can now! Create your brochure on your Web
Page, and direct everyone there. Pass out inexpensive black & white flyers and
business cards with your Web Address. Use the money you save to expand your
advertising base by purchasing inexpensive classified ads. Cut down the size and
cost of ads you are already running by including your Web Address in your ad. |
|
Trade Shows, Demonstrations in Malls, Swap Meets,
Craft Shows, and Unusual or Mobile Locations
|
|
Create a "Home Base." A place you can send
anyone to... from anywhere in the world... for more information.
|
- Have a stable contact point where customers can find you no
matter where you are.
- Provide a list of your next locations.
- Create a product list to remind your customers of all the
items you carry, or services you perform.
|
 |
|
| Here
again you can pass out your Web Address using less expensive materials. Never
"run out of brochures." Change information quickly and without tossing
away outdated printed materials that you paid good money for. |
Increasing Your Exposure with a Business Package:
Web Page and Enhanced Listings
|
All Billboard, Web Flyer, and Web Brochure owners can
greatly increase their exposure by upgrading their Free "Linked Listing" on the
Category page to an Enhanced Listing. This is very important. When a city, street or zip
code search is done, and your Linked Listing matches, the only thing available to view is
your name, address, and phone number. All other listings that match that criteria
will come up also. Hundreds and possibly thousands of listings will come up if the
search is only for a city or street or zip code. |
 |
Naturally, a "surfer" is looking for
someone that carries a particular item or a particular service in a
certain city, street or zip code. Therefore searches are done by entering "city"
AND "keyword" such as: Poway and plumber, or Vista and books. |
By enhancing your Free listing, you move to the top
of the category page, and you embed your keywords within a 20-word description of your
business, product or service. Write the description of your business in such a way
that it contains your most important keywords, and entices the visitor to click on your
link to go to your Web Page or Website. Example: Greatest selection of lamps in San
Diego. Lamps & San Diego=keywords. Greatest selection=enticement.
Now your listing will come up in a keyword search. Your Enhanced Listing is
linked to your Web Page which also contains your keywords or to your existing
Website. |
|
Many "surfers" scan the Category listings
in place of doing a keyword search. If your listing isn't enhanced, you will not be at the
top of the page (you may even be on page 4 or 6), and he or she will only see your name,
address, and phone number down in the Free Listing section. Nothing there to say what you
have to offer, nothing there to entice him/her to click on your link. You'll really
be ignored if the name of your business is Smith, Inc. So, you can see how important
it is to enhance your Free listing, whether you have a Web Page or not. |
If you have a Website...
Drive more traffic to your site with an Enhanced Listing
or Gateway Page
|
If you already have a Website, a fully
text-searchable Enhanced Listing on one of our Business Directories, linked to your site,
can increase the traffic to your site because it can rank much higher in the search
engines than your Web site! By specializing
in your area of trade, we are "targeting" your potential customers; those
serious shoppers that are looking for a particular product or service in San Diego,
in a particular category. Your Enhanced Listing is searchable by our on-site
search engines and the WWW search engines.
If your existing Website just isn't getting the traffic, in addition to the Enhanced
Listing, you might consider a Web Flyer as a Gateway Page to your Website. Highly
optimized for your keywords & key phrases, and hosted on one of our popular
directories, this page could turn the tide for you. |
Creating an Effective Campaign
|
Here are some suggestions for an effective campaign:
|
For Billboards, Web Flyers, Web Brochures, and Gateway
Pages:
- Add an Enhanced Listing on the directory & category of
your choice.
- Duplicate the Enhanced Listing on another category on the
same directory (at a reduced price) and/or duplicate the listing on San Diego BizMart if
you have chosen Gateway to Beauty or Super Home Center.
- Purchase a Web Page: Billboard, Web Flyer, or Web Brochure
as your Business Website, or as a Gateway page if you have a Website.
- Purchase a Domain Name for your Web Page.
- Post free ads using your Domain Name on every FREE listings
site you can find. Look for "Add URL," or "Free Business
Listings," etc. on directories.
- Add a Coupon to your Web Page if you offer coupons, and be
sure to keep it updated. (There is a charge for this extra service - inquire).
- Put a magnetic sign on your car with your Web Address on it.
- Put your Web Address on your business cards.
- Do small, inexpensive Pennysaver, Reader, and local
neighborhood circular advertising, using only your Business Name, a short one-line
description, and your Web Address.
- Banner Ads & Tile Ads are also available. If you have a
Website, or Web Page, an Enhanced Listing & Banner ad at the top of your chosen
category is very effective. Note: Banner & Tile Ads are pretty useless when
they don't appear in a category the visitor is interested in--such as a travel banner on a
Plastic Surgeon's Website. When they are in the category area of interest, they are
dynamite!
|
|
Good Luck and Good Business! |
Top
Advertising Rates
Tips & Tools Index
Building Web Ad Pages Marketing Tips Business
Links
The same advertising packages are available for
non-San Diego
U.S. Businesses on Cyberside
2000
|
|
|
|
|
