Retailing - Retail Selling
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Retail
in Detail
by Ronald L. Bond
Paperback: 240 pages ISBN: 1932531491
Entrepreneur Press; 1st edition (June 8, 2005) |
| The seminal text for the retail
industry, newly revised to address today's ever-changing retail market conditions. Packed
with realistic and practical advice, this step-by-step manual has once again raised the
bar for the most comprehensive information on starting and running a retail business. An
honest and down-to-earth approach, discussing the problems that retail owners encounter on
a daily basis. This essential guide breaks down the entire process of opening and
operating a retail business into easy-to-follow, chronological steps so that even those
with no business experience will not get lost along the way. |
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Secrets
of Retailing: Or, How to Beat Wal-Mart!
by Marc Joseph, Rusty Fischer
Hardcover: 321 pages ISBN: 1596370378
Silverback Books; Original edition (June 1, 2005) |
| This invaluable book provides
expert advice for small retailers, including a step-by-step guide to competing against
Wal-Mart and other major chains, how to manage day-to-day operations and procedures
("retail detail") easily and effectively, and how to ensure profits. Joseph
covers all the nuts and bolts of setting up shop and building your business, including:
Purchasing merchandise, Selling, promotion and advertising, Hiring employees, Pricing
merchandise, Writing a business plan, Exciting your business. "Secrets of
Retail" is the friendly, simple, effective, practical, and all-inclusive guide to
success in the business. |
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Successful
Retail Business
by Entrepreneur Press
Paperback: 264 pages ISBN: 1891984721
Entrepreneur Press; 1st edition (December 1, 2003) |
| If you dream of starting your own
retail business, this step-by-step guide helps you avoid becoming a statistic and puts you
on the path to success. Learn what really works and how to avoid the most common pitfalls,
as successful retailers and retail experts from across the country share their real-life
experiences and insights. Topics covered include: The six basic kinds of retailers,
Choosing a prime location for your business, Selecting merchandise, Designing your store
(exterior and interior), Hiring good sales help, Dealing with good-to-day operations--from
running the cash register to computing daily profits, Tracking inventory, and much more. |
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Start
and Run a Profitable Retail Business
(Start & Run a) by Jim Dion, Ted Topping
Paperback: 200 pages ISBN: 1551801000
Self-Counsel Press; BK&CD-Rom edition (June, 2000) |
A realistic and valuable tool for
would-be retailers. This is not your typical start-up book. It does not suggest that being
a retailer is a fun alternative to a day-job. It gets right into the reality of retailing
with the unappealing details such as inventory control, return on investment, inventory
turns, etc. The authors' realistic but friendly message seems to be that, if you cannot
stand this stuff, you should not get into retailing. This book is worth reading for two
reasons: It will help you decide if this really is for you, and if you decide it is, it is
an invaluable resource.
Now includes a bonus CD-ROM with marketing and business tools to help you get your new
company started successfully! |
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Specialty
Shop Retailing: How to Run Your Own Store Revised by Carol L.
Schroeder
Hardcover: 368 pages ISBN: 0471212644
Publisher: Wiley; 1st edition (August 15, 2002) |
| This newly revised edition brings
you the latest in technological trends, advertising, hiring, and customer service. A
comprehensive guide that covers every aspect of opening and operating a retail store, from
choosing a location and store design to niche marketing, advertising, and customer
service. Provides more than two dozen ready-to-use forms; tutorials on visual
merchandising, store design, and advertising are supplemented with numerous photographs
and, sample ads. Includes an extensive glossary of retail terms and a bibliography of
additional reading sources. Also addressed: issues such as the pros and cons of buying
into a franchise, negotiating a lease, competing with big box discounters, and
diversifying product mix. Many of these solutions are built on straightforward, simple
techniques that can be used in any store setting. |
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1001
Ideas to Create Retail Excitement
Revised Edition (2003)
by Edgar A. Falk
Paperback: 302 pages ISBN: 0735203431
Prentice Hall Press; Rev edition (October 1, 2003) |
| In a new, completely revised and
updated edition of his 1999 classic, public relations and marketing guru Edgar Falk offers
a veritable encyclopedia of practical suggestions that show small- to medium-sized
retailers how to attract new customers, then goes on to offer solid, time-tested advice on
how to keep them coming back, over and over again. From proven-successful ideas for
eye-catching window displays, in-store promotions, and special events to tested strategies
for market research and publicity, this guide provides everything the small business owner
needs to become more aggressive and effective in pulling in customers and fending off
competition. |
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