Marketing & Selling
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Read more about any book by clicking on the book
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Marketing
Your Service Business
by Ian Ruskin-Brown
Paperback: 296 pages ISBN: 1854183168
Publisher: Thorogood Publishing (September 25, 2005) |
| Ian Ruskin-Brown's new book
provides a basic grounding in marketing and then focuses on marketing techniques unique to
small-and mid-size service businesses. The author goes beyond the usual marketing mix of
Positioning, Product, Placement, Promotion and Price to add five more elements for service
businesses: Physical Evidence, Process, People, Time Related Issues and Capacity
Management. |
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Entrepreneur
Magazine's Ultimate Small Business Marketing Guide: Over 1500 Great Marketing
Tricks That Will Drive Your Business Through the Roof (Paperback)
by James Stephenson
Paperback: 475 pages ISBN: 1932156100
Entrepreneur Press; 1st edition (December 1, 2003) |
| The most authoritative and
comprehensive marketing book available, the Guide is packed with marketing tricks and
secrets that top business and sales professionals use daily to devour competition, close
more sales, win new customers, and keep them coming back. It was developed for
small-business owners who are looking for cost-effective ways, both innovative and
time-tested, to market their businesses, products and services. |
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Small
Business Marketing for Dummies, Second Edition
by Barbara Findlay Schenck
Paperback: 380 pages ISBN: 0764578391
Publisher: For Dummies; 2nd edition (January 24, 2005) |
| Small Business Marketing for
Dummies offers big-time marketing know-how for the small business owner who needs quick
answers, rapid-fire advice, and step-by-step marketing solutions to put to work right now.
Chapters explain marketing terms, marketing plans, and the nitty-gritty how-to's for
putting your marketing message into ads and promotions-- even getting your message onto
the Internet -- along with everything you need to brainstorm new possibilities and make
marketing decisions. |
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Marketing
Without Advertising: Inspire Customers To Rave About Your Business &
Create Lasting Success
by Michael Phillips, Salli Rasberry, Diana Fitzpatrick
Paperback: 240 pages ISBN: 1413301843
Publisher: NOLO; 5th edition (May 31, 2005) |
The best marketing you can do for
your business is to concentrate on creating a high-quality operation that customers,
employees and other businesspeople will trust, respect and recommend. Marketing Without
Advertising teaches small business owners practical strategies to:
encourage customers to spread the good word about your business, attract new customers and
gain their trust, turn dissatisfied customers into loyal supporters, list your products or
services widely and inexpensively, plan marketing events that will keep customers
involved, encourage the media to comment positively on your business. |
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Heat
Up Your Cold Calls: How to Get Prospects to Listen, Respond, and Buy
by George Walther
Paperback: 192 pages ISBN: 141950276X
Dearborn Trade, a Kaplan Prof. Co.; 1st ed (July 1, 2005) |
| Learn the New Way to Cold
Call--Effectively, Ethically--and Legally Salespeople hate making cold calls. Now, you
don’t have to. As a sales professional, you need to find and approach a steady stream
of qualified prospects. But the legal landscape and new technologies, along with the
explosion of competing solicitations, have numbed the decision makers you’ve been
targeting, making old-fashioned cold calling ineffective, frustrating and, as result of
the National Do-Not-Call Registry, often illegal. With Heat Up Your Cold Calls,
you’ll discover a new model for pursuing prospects and making contact by phone.
Walther will teach you how to convert obstacles like voice mail, overzealous assistants,
and skeptical prospects into powerful allies that help you "warm up" prospects
and achieve better sales results. These successful strategies will get people to listen,
respond and, ultimately, buy. |
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The
Little Red Book of Selling: 12.5 Principles of Sales Greatness
by Jeffrey Gitomer
Hardcover: 220 pages ISBN: 1885167601
Publisher: Bard Press (September 25, 2004) |
| Salespeople hate to read. That's
why The Little Red Book of Selling is short, sweet, and to the point. It's packed with
answers that people are searching for in order to help them make sales for the moment--and
the rest of their lives. If salespeople are worried about how to sell, Gitomer (The Sales
Bible) believes they are missing out on the more important aspect of sales: why people
buy. This, he says, is "all that matters," and his latest book aims to demystify
buying principles for salespeople. |
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