Filled with illuminating
examples, stories from the field, and dozens of forms for drafting franchising agreements
and licensing programs, the fourth edition of "Franchising & Licensing"
covers all the strategic, legal, financial, and operational aspects of these complex but
highly profitable business strategies.
If you are tired of the
corporate world and want to escape the rat race, then let Mitchell York, a successful
franchisee and professional certified coach, guide you through the many steps involved in
deciding whether or not to buy a franchise and how to do it right.
a Franchise: Better Business Bureau: Insider's Guide to Success
By Better Business Bureau