Before going into web promotion, first of
all the website should be polished or SEO (Search engine optimization – optimizing
the website for the search engine robot to crawl or read the website easily) so that the
major search engine robots can visit the website and update your web content.
Now let us see how this is done.
Step 1: Ensure each of the pages has a Title,
Keywords, and Description. Here is the code that can be copy / pasted into the header of
the web-pages.
<title>Broadband</title>
<meta content="broadband, free broadband tv, disadvantages of
broadband network, home satellite broadband, rural broadband internet"
name="keywords">
<meta content="Broadband is in high demand and it offers multiple
features like internet, accessing computer remotely, TV, Games, Movies, Online Seminars,
Etc" name="description">
The coding above is a sample extracted from a small broadband website.
The letters which are highlighted in bold is the text that a site owner is required to
input, the other texts are the coding that has to be placed as it is in header of a page.
Step 2: Once the title, keywords and description is
done, the next step is to create a sitemap. The Sitemap enables the spider (spider : a
robot from google, yahoo, altavista and other search engines that reads and stores the
content of the website in the search engine database) to read each and every page. See the
example at: www.evision.com.pk/sitemap.html.
These are some very basic steps, although there are many other steps
like writing quality content, adding information and articles to the website, etc., which
would bring good traffic to the website.
Step 3: Now after going through the above 2 steps, the
website is ready to be submitted to major search engines. You can submit your website for
free to Google, Yahoo, DMOZ, and AltaVista.
Once the site completes the above steps there is the question of how to
bring more traffic to the website. So as mentioned earlier, the 2 methods are "fast
and paid method" and "slow but free method."
In the fast "promotional / paid method," keywords that people
usually search for in the search engines (for example: to reach 1800flowers.com people
would search for send flowers, send valentine flowers, etc.) are listed and
the best of the listed are added to Yahoo, Google and to other search engine accounts.
These keywords are then placed on top when anyone searches for it in the search engine.
Each keyword starts at 10 cents per click and goes upwards. There are many other sites
besides search engines which offer paid advertisement solutions and they are good, too,
for promoting the website. These are called "paid advertisements."
