When you send your
advertising order to a publisher, be sure to include a note that reads: If you have other
advertisers selling the same thing I am, please return my ad and payment. This will give
you a fighting chance with the competition.
Don't overlook the low-cost of classifieds. One great place to crank out classified ads
nationally is National Mail Order Classified, PO Box 5, Sarasota FL 34230. (Send for their
info package and include $2 for postage. It's a big package of stuff and contains
everything you need.)
Don't limit yourself to advertising only in the inner circle. One way to tell is when you
find a publication running the same ads and articles as another publication, they are
paper-passing and your ad probably won't get much response.
Don't limit yourself to selling a money-making opportunity. Instead, try selling the
product with no strings attached then sell the money-making opportunity to satisfied
customers who want to make more money.
Continually strive to develop your own product. Commission dealerships are fine to use in
developing marketing skills. But don't die there. Instead, look for a product that you
personally are interested in selling. Then, if possible, develop your own similar product
that's more improved.
Prime Source Dealers
Don't limit your product to having other dealers sell it as an opportunity. Try to sell it
outright with no strings attached and as a full page ad on your own. Or run small
classified ads giving away a Free Report which would be returned as sales literature
containing good-quality information.
Be selective when offering dealerships.
Keep in mind that every dealer you sign-up is a reflection of your company. You have to
pick and choose them like you would when hiring a sales staff. Can the negative thinking
that the more dealers you have the more orders you have. Believe me it doesn't work!!
Be a good Prime Source. Keep a mailing list
of all the dealers you have (just like an employer would.) Periodically, drop them a
postcard and ask them if they are still participating in your dealership. If not ask them
why. Don't abandon them or they will abandon you.
Continually strive to develop new ways to
market your product or service. Play around with wording your ads, changing the price of
the product slightly, offering extra freebies or not offering them, etc. When you find
something that works for you, write down exactly what you did and let your dealers know.
Educating them brings in lots more orders for you plus they will feel dedicated to you
since they know you are working with them.
To me, owning and operating a homebased business is very important to me. Without it I
would have to work full-time for someone else. If you love freedom, learn the ways to
achieve it in your life. |
