The Types Of
Information To Collect
The information will vary depending on the product or service you're
selling. If you're selling a product that costs $2 you wouldn't collect information about
their yearly income. If you're selling web space you wouldn't collect information about
what type of books they read. The basic information you need would be all their contact
information, purchase history, and birthday. You will need to decide what other
information would benefit your business.
How To Collect This Information Online
It's pretty easy to collect this information online but the hard part
is getting people to give it you. The best way to collect this information is to give them
something FREE in return. Ask them to fill out an e-mail survey before subscribing to your
free e-zine. Tell everyone who visits your web site they will get a free e-book when they
fill out your online questionnaire form. Ask them this information before they sign up for
a free contest at your web site. Sometimes you have to give a little something to get a
little information online.
Beneficial Uses For Your Database
- Find out your customer's purchasing habits. Use the information to improve the design of
your web site. Use it to write all your advertising material more persuasively.
- Find out the things they like or dislike about your business. Use the information to
target your best prospects.
- Find out how much money your prospects or customers make. Use it to improve your
customer service.
- Find out what new products or services they need or want. Use it to test ideas before
launching a total sales campaign.
- Find out how to your improve your existing products or services. Use it to build your
customer loyalty.
- Find out which benefits or features they like most about your products or services. Use
it to send electronic greeting cards on holidays or on your customer's birthdays.
The list of beneficial uses are endless. Do you see the importance of
collecting this information? The Internet makes the process of collecting this information
quicker and cheaper than offline methods. Take advantage of database marketing and watch
your online p.rofits skyrocket.
