Too many "green"
webmasters make the mistake of choosing a website topic that they think will make them a
lot of money instead of one that interests them.
They spend their time thinking about how to monetize their site before
they actually have any visitors.
What is the end result?
A website that feels like a commercial. You have to remember that
people are not using the internet to find your sales pitch they are using it to find
information.
What does this tell you?
If you want to be a successful web business owner then your website
should provide your users with valuable information resources related to your target
keywords.
Ask yourself, am I more likely to buy a product from a trusted
information source whose website I find useful and visit frequently or a website loaded up
with banners and links to every way man has invented to make money?
Build your user's trust by providing valuable original content on your
website. If you choose a topic that interest's you and that you are passionate about, the
content will be much easier to develop.
When developing your site concept choose 4-5 broad topics at first
until you identify which one has the most profit potential through keyword analysis
techniques.
The top benefit of writing your own website content is that the search
engines love it! If you want to get free targeted traffic to your website (of course you
do, right?) having original, information filled website content makes the search engines
very happy.
As you continue to add valuable original content to your website you
will start to notice other websites linking back to you. This will bring both free
targeted traffic and higher link popularity with the search engines depending on the
quality of the sites that are linking to your site.
Search engine's see backlinks to a site as an indicator of how
"popular" a site is. If you have a large number of websites linking back to your
content you must be important, right? There is a lot to learn on this subject that goes
beyond the scope of this article.
Visitors to your website will already be pre-sold since the backlinks
you will receive should be from "related websites", or from "internet
searches" performed on keywords related to your website content.
Incorporate links to the products and services you are promoting within
your website content and you have a powerful sales tool.
This strategy will not "explode" your income overnight but
will provide you a steady stream of pre-sold, targeted visitors from the search engines
within 3-6 months. |
