Using autoresponders to send instant confirmation emails to your customers and subscribers after they have made a purchase or signed up for your newsletter is a great way to provide people with an additional level of customer service.

Autoresponders also free you from having to manually send out confirmations, giving you time to focus on more profitable areas of your business. But you also know that these confirmation autoresponders are a great marketing opportunity.

Because instant confirmations do a lot to boost the credibility of your company, they are the perfect place for a marketing message. You've responded immediately to your customer's request, letting them know that yours is a reliable, professional company. Why not take advantage of that by offering them a special price on one of your best-selling products?

Suppose you own a web site that sells cycling equipment. Of course, you offer a free weekly newsletter packed with tons of great cycling tips. Every time someone signs up for your newsletter, they receive an instant autoresponder thanking them and confirming their subscription.

Once you've seen for yourself how autoresponders can boost your profits, you'll be working them into just about every aspect of your business. Here's one example of how you can use a network of autoresponders to capture sales like you wouldn't believe.

Step 1 A visitor comes to your site and decides to sign up for your free newsletter or free report.

Step 2 That visitors is instantly sent a confirmation e-mail via autoresponder thanking them for their subscription. This e-mail also includes a discount offer on one of your best-selling products.

Step 3 The subscriber orders your product. This purchase triggers another autoresponder, which contains an offer for an add-on to the product they just bought.

Step 4 They decided to purchase the add-on, which triggers another autoresponder.

Step 5 And so on …….

Can you believe that this process is 100% automatic? Once you've written autoresponders, you can literally forget about them and just start watching the sales roll in. With almost no effort on your part, you've turned a casual visitors to your site into a repeat customer. And you barely had to lift a finger.