Publish a free e-zine. Use some of the extra space in your e-zine to
write about yourself or business. This could be called "A Note From the Editor".
Publish a section on your web site called "About Us". With
your information you could also include pictures. This shows people your not hiding behind
your business.
Write an article on your area of expertise. Include a resource box at
the end of the article. You can add information about yourself in the resource box. E-mail
the article to web sites or e-zines that accept article submissions.
Create and giveaway a free ebook. In the ebook include a section
called "About The Author". Also, include an advertisement for your business.
Participate in online communities like newsgroups, discussion boards,
e-mail discussion lists and chat rooms. You will meet many people and in return they will
get to know you.
Donate your time, products, or services to charities. You can list
the charities you've contributed to on your web site. This will show visitors that you and
your business care about others.
Promote yourself offline; teach a free class offline, speak at
business seminars, join a business club or association. Assemble fundraisers for charity.
These are just few ideas to promote yourself offline.
Offer free consulting to your visitors. You could do it via e-mail or
phone. They will get to know you and feel more comfortable buying your products.
Publish information about yourself and business history in your ad
copy. While people are reading it they begin to trust you and your business. Don't over do
it though, you want to keep them interested in your product.
